Privacy & Security Policy

Privacy Policy

We are committed to providing you with quality services while respecting your privacy. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information when you use our websites, programs, or services.

General

1.1. Please read this Privacy Policy carefully before using our Site. Your use of the Site constitutes your acceptance of this Privacy Policy.

1.2. This policy is governed by and construed in accordance with the laws of the United States of America.

1.3. Definitions

• • “We,” “Us,” “Our,” “Company” refers to Self Defense Mall, including our subsidiaries, affiliates, and any respective agents or third-party service providers (“service providers”).
  • “You” refers to the individual accessing or using the Service, or the company or other legal entity on behalf of which such individual is accessing or using the Service.

Collection of Information

2.1. We collect your personal information to provide high-quality services, inform you of special offers, and protect your account and personal data.

2.2. We may collect the following types of information when you or other users access the Service:

• • Contact information, such as your full name and email address.
  • Content, communications, and other information you provide when using our Service, including information about the content you share.
  • User communications, feedback, suggestions, and ideas sent to us.
  • Credit and billing information.
  • Information you provide when engaging platform support regarding the Service.

2.3. We may collect personal information about you from forms you fill out on our Site, third-party services (e.g., financial institutions, credit bureaus), and individuals whose identity you share with us.

2.4. You permit us to collect your personal information at any time, before, during, and after engaging in a business relationship with us.

2.5. Our servers may collect non-personally identifiable information from you, such as your domain name, the websites you visit, and your IP address. However, when you respond to questions or communicate with us, your personal information may be collected.

Use of Information

3.1. We may use your personal information for the following purposes, where it is in our legitimate interest to do so:

• • To manage your account effectively.
  • To provide you with details about our services via email, text, phone, and other communication methods.
  • To conduct financial and identity checks, fraud prevention checks, regulatory checks, and credit checks.
  • To perform product development, statistical analysis, and market research.
  • To update our records.
  • To carry out checks required by applicable regulations or regulatory guidance.
  • To improve our relationship with you by making the website more user-friendly and identifying services you may be interested in.
  • For customer service purposes, including answering questions and responding to feedback and complaints.
  • For any other specific purposes related to your activities via the Platform.

Where you have given consent, we may provide you with information about new services, promotions, and other content we believe will interest you. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can update your details or change your privacy preferences by contacting us via the details in the “Contact Us” section below.

3.2. We may use your email address to communicate with you. With your consent, we may send you marketing communications regarding our services or new offers. You have the option to opt-out of these communications. We may also track your email activity to measure the effectiveness of our communication efforts.

Sharing Personal Information

4.1. We do not share your personal information with third parties except as necessary to complete transactions with us or as required by law.

4.2. We may disclose your personal information to third parties in the following circumstances:

• • To analytics and search engine providers that assist us in improving and optimizing our Site.
  • To companies and other third parties performing services on our behalf (e.g., credit reference agencies, customer relationship management providers) who will use the information solely to provide that service.
  • To other members of our corporate group.
  • To third parties for anti-money laundering and fraud prevention purposes, including sharing alerts and information derived from identity verification checks.
  • To law enforcement, regulators, or government authorities in response to a lawful request or to fulfill our regulatory responsibilities, prevent or detect fraud, or for any other reasonable purpose identified by the relevant authority.
  • In the event of a merger, acquisition, or sale of our assets, we may share your information, and we will notify you in such an event.

Tracking Technologies and Cookies

5.1. We use cookies and similar tracking technologies to monitor activity on our Site and store certain information. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our Site may be unusable.

5.2. Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your device when you go offline, while Session Cookies are deleted when you close your web browser.

Analytics

6.1. We may use third-party service providers to monitor and analyze the use of our Site.

6.2. Google Analytics: We use Google Analytics to track and report website traffic. Google may use the collected data to contextualize and personalize ads within its advertising network. You may opt-out of certain Google Analytics features through your device settings or by following Google’s instructions in their Privacy Policy.

6.3. For more information on Google’s privacy practices, please visit the Google Privacy & Terms web page.

Links to Other Websites

7.1. Our Site may contain links to third-party websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

7.2. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Security of Your Personal Information

8.1. The security of your personal data is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

8.2. We restrict access to your personal information to our employees, agents, affiliates, partners, and contractors. We maintain physical, electronic, and procedural safeguards designed to protect personal information to the extent reasonably possible.

Consent Requests and Preferences

9.1. You may request information about the personal data we have collected and stored on our servers. To make such a request, contact us using the details provided below.

9.2. You may contact us to cancel, withdraw, or restrict the collection and use of your personal information. We may continue to use some of your personal information after your withdrawal if necessary to maintain your account or fulfill legal obligations. However, we may no longer provide services that rely on the information you have withdrawn.

Changes to this Privacy Policy

10.1. We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10.2. We will notify you via email or a prominent notice on our Site before or when the changes become effective and update the “Last Updated” date at the top of this Privacy Policy.

10.3. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when posted on this page.

Contact Us

If you have any questions about this Privacy Policy, you can contact us through the methods provided on our website.