Traditional Gun Store Leverages Byrna Less-Lethal To Drive Sales Growth

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Zack’s Sports Gun Shop outside of Albany, NY has been owned and operated by Kevin Zacharewicz for the past 31 years. His loyal firearm-loving customer base was introduced to Byrna Less-Lethal a few years ago and Kevin quickly learned the potential Byrna had to not only provide his customers with a formidable less-lethal option but that the demand was constantly emptying his inventory. He knew the decision to create a “store within a store” was a no-brainer and devoted a large footprint of his retail facility to Byrna to hold more product and create a shooting lane to solidify the Byrna experience.

That decision has brought the Byrna sales at Zack’s Sports to the rank of the top three selling brands, among the industry giants of Glock and Keltec, with his predictions of Byrna becoming the store’s top seller.

https://zackssports.com/

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